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WHAT IS BRANDING? My parents like to tell a story from my childhood. When I was a toddler they would always buy me a Hot Wheels toy car, those little things that were maybe 2 inches long, when we would go to the store for something. When we would pass the toy aisle, I would [...]
There is something special about remembering the good times in life. Think of a time from your childhood, or if your fortunate enough to have pictures, look at those. As adults, it can be fun for us to think about those good times in the past and how good life was back then. As a [...]
In the past year, fast-food breakfast sales totaled an incredible $34.5 billion. That’s a lot. Approximately 33 percent of that was from McDonald’s alone. As fast-food brands are struggling to keep consumers intrigued with their lunch and dinner options, many are rebranding themselves as breakfast kings. Breakfast consumers have been on the eye of some fast-food [...]